Yesterday, MTV joined with a number of national organizations to launch the “Look Different” campaign.  Featuring on-air and digital content over the next several years, the effort aims to “help young people better recognize and respond to bias,” with a particular focus on racial, gender and LGBT inequality in society. Organizers note that a whopping 94% of millennials report having experienced bias in their lives.
Early “Look Different” content includes an Implicit Association Test, information on current events related to diversity and prejudice, and action steps viewers and visitors can take.
The project is informed by extensive research conducted over the last year, which includes such data as 73% of millennials believe that we should talk more openly about bias but the majority of respondents feel “it’s hard to have respectful conversations about bias” and 52% say they never or rarely talk about it.  Additionally, while 78% of respondents believe that everyone has a responsibility to help tackle bias, two-thirds wish they knew more about how to address bias when they see it.
Co-sponsors of “Look Different” include the Anti-Defamation League, Asian Americans Advancing Justice | AAJC, Council on American-Islamic Relations, Council on Contemporary Families, Define American, GLAAD, GLSEN, Kirwan Institute, NAACP, National Council of La Raza, National Partnership for Women & Families, Project Implicit, Southern Poverty Law Center, and The Trevor Project.


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