Yesterday, MTV joined with a number of national organizations to launch the “Look Different” campaign. Featuring on-air and digital content over the next several years, the effort aims to “help young people better recognize and respond to bias,” with a particular focus on racial, gender and LGBT inequality in society. Organizers note that a whopping 94% of millennials report having experienced bias in their lives.
The project is informed by extensive research conducted over the last year, which includes such data as 73% of millennials believe that we should talk more openly about bias but the majority of respondents feel “it’s hard to have respectful conversations about bias” and 52% say they never or rarely talk about it. Additionally, while 78% of respondents believe that everyone has a responsibility to help tackle bias, two-thirds wish they knew more about how to address bias when they see it.
Co-sponsors of “Look Different” include the Anti-Defamation League, Asian Americans Advancing Justice | AAJC, Council on American-Islamic Relations, Council on Contemporary Families, Define American, GLAAD, GLSEN, Kirwan Institute, NAACP, National Council of La Raza, National Partnership for Women & Families, Project Implicit, Southern Poverty Law Center, and The Trevor Project.